How much app icon and screenshots are important to get more app installs in play store and app store?
Applications, commonly known as apps have become quite popular these days. They have helped the people of the world to make their lives easier and happier. All the smartphones today are supporting apps. These days, people are preferring to view advertisements on apps rather than those put up on billboards, hoardings or flyovers. The companies are getting easy advertisements through apps and they do not even have to go in search of ad makers and choose the best ones in the field. Apps have helped a lot in the field of advertisements and publicity.
But have you ever thought how to publicize the app itself?
This one is a tricky doubt. Here are what it takes to publicize the app:
The app icon: When people do not know what the app is all about, it is the app icon which interacts with the people and which helps the people to choose. If the app icon is made attractive enough and informative for the people, then, half the job of educating the people is done. The app icon can be made informative by adding some brief texts or designing the icon in such a way that the icon depicts what the app is all about. Even the color of the app icon that you choose makes a great impact on the install. The design of the app should be such that it instantly communicates with the customers or the clients. The out sketch of the app icon should be the symbol of what the app is mostly about.
If it is some sort of a messaging app, then the app icon could be depicting a pigeon with a letter in its beak or something. According to sources and statistics, it has been revealed that the app icon has played an important role for app installs at app store or play store.
The screenshots related to the apps: When someone is installing an app, they will have zero knowledge about the app. So, after the app icon, there should be some reference, like pictures depicting the inside of the app or a video related to the app usage or something of this sort. Therefore, proper screenshots should be included on the app display page on App store or Google play store. These screenshots will give the user the idea of the app and help him in installing which relates to a large number of app installs in the stores. The screenshots play a major role because they are the actual ones which make the clients understand the use of the inside working of the app, which might increase their enthusiasm to download the app.
It is advisable to make screenshots such that they depict the special features of the app to greatly attract people to install it. A small video related to the app is also considered very beneficiary. These are how the app icons and screenshots help in more app installs for stores. So, when developing the app and putting them up for install, these things should be taken care of.