A Guide for App Store Optimization (ASO)
Let us first understand why app store optimization (ASO) needs to be done.The cost per install’s average for application on iOS platform during December 2014 was between $1 and $2 based on the targeting, country and the traffic source, which is still rising this year. It was seen that the overall average acquired mobile user price during October 2014 had been $1/50. But then when you take into consideration the worldwide average and all the cost of marketing in markets that are highly competitive, it is way higher.
When it comes to games, it gets all the higher; as per Chart boost insights, present cost per install is about $3 in the 1st tier countries. Most of the developers are not able to invest that kind of money into extensive ad campaigns.
The most viable traffic source that anyone can imagine is app store search. Research outputs indicate that nearly 63% of all the mobile application installations come from search results. People search out app stores in a variety of patterns and we will need to actually understand their behavior well in order to succeed.
Does App Store Optimization Need to Be Outsourced?
When you really think about it, there is really no need to outsource it. A lot of companies around offer single time service package that will include a detailed analysis of your app, suggest changes to keywords and some more things. But that’s it! If you think about app store optimization as a long-term service to be outsourced, then you should change things, track closely and evaluate your app continuously.You can invest in a professional ASO (App Store Optimization) course or an ASO tool, which will be more valuable in the long run.
Key Factors for App Store Optimization
When it comes to SEO, there are two kinds- on-page and off page. Each of them has a special role to play in the web search algorithms. On-page factors are actually variables, which can be controlled and improved on your own; for instance, keywords and headlines. Off-page factors, on the other hand, are something that can be controlled, like page ranks and external links that point to your site.
When it comes to the app store environment, there are some factors, which help with ranking in the search results. You will be able to directly have control over the app keywords, app name and developer name and all these can have a direct impact on the search rankings for specific phrases. And this can be compared to on-page factors.
The search algorithm at the app store also considers the total number of downloads, the reviews, and ratings for any given app. You can to some extent influence these factors, but finally, even these get out of your border of jurisdiction and turn into off-page factors.