Top 5 Reasons Why One Must Make a Video to Market an App
Making a video is one of the most powerful ways to get your message about your app across to potential installers.
1.This is the next best thing to actually trying out the app yourself: So, basically, there are tons and tons of apps and we may not always have the time to try them all. With a video demonstration, you can show what exactly your app is all about and what sets your app apart from the crowd in a short time. Within the duration of a minute long video, you can get potential customers to download your application. You can always showcase screenshots of your app along with well-written description, but this will sure give them an idea of what really the app does. But then, when you show the app in the form of a video, you can communicate way more!
2.The downloads of your apps will be more qualified: When you make videos, you are not just going to get more people to download the app, but will also get more qualified downloads. This is because they say the app in action prior to downloading it, so they are well-aware of what they are getting into. They get a good understanding of the app and a hang of how it works even before they start tapping buttons after download. So, one good video demo of your app can help go a long way in making it easier for people to be able to understand the app.
3.It is great for branding: Even if you do not happen to be a big corporation, you should make sure that people remember your app, which will eventually add to branding. This is all the more necessary if you are well on your way to making a number of quality apps. If you have a video that is well done, then you can get your app customers to remember them both. Even if they do not instantly download your app, you can leave a strong impression on the viewers’ minds about your brand.
4.It’s ideal for SEO: The second search engine today happens to be Youtube. There are umpteen number of people who review apps and post trailers of apps there. Make sure you take proper control of what people can find when they are looking for keywords that correspond to the app, and thereby increase the visibility of the app. When you have a good number of views, you also end up climbing Google’s rankings.
5.It’s a great way of communication with your present customers: Videos can be one of the best ways of converting your visitors into customers. This can also help you connect with your existing customers. You can release a video with the info on the next update of your app; this will surely draw the interest of your existing customers.
Here is a look at some more crucial points on why making a video app can help you get more downloads than you can ever expect for your app:.