How to Differentiate between App Preview Video and App Demo Video?
What’s an app preview video? It is a 15- to 30-second video, which is made to demonstrate the functions and features of the app specifically made for Apple’s app store. These videos help potential customers to get a quick preview and decide on whether or not to download the app, though mostly they tend to get convinced on downloading.
How to Upload an App Preview Video?
This process involves taking footage of the app using any iOS device by connecting it to Mac using lightning connector. Once all you need is captured and transferred to Mac, it is edited using any video editing app and then that edited footage is uploaded to iTunes. Now, just connect the app to it and start getting reviews.
What Information to Share?
These app preview videos are only for app stores across the globe and the maximum time allowed is 30 seconds. Since mostly voiceover is allowed, it is essential that these crucial 30 seconds should be utilised fully to make your clients understand the features and content of the app, encouraging them to download it without it sounding like an advertisement. Customising these videos according to different countries will be a good idea as then the users canbetter relate to it.
What’s an App Demo Video?
This is different than app preview video as it is basically made for app promotion and can be uploaded anywhere, including social media and websites. There is no limit to the length of video as it is in preview app, but it is always better to keep it short and crisp. This video can have any type of content, actors, voiceover etc. As it is the commercial representation of the app, it can be better showcased by showing the problem, which the app addresses. This will help in boosting the chances of the app’s success.
The app preview has already made the audience aware of the fact that there is an app, which can be beneficial for them and with app demo video you instigate that confidence that it is certainly the right app to solve their problem and they go to the play store and download it at the first opportunity they get.
How to Make an App Demo Video?
Conceptualising it before taking it to the storyboard is the first and basic step. Watching other app demo videos to understand what people actually want to see might be a good idea. Once you are confident with this step, you can go ahead with writing the script and then the screen recording, which is more effective. Now all that is left is adding the voice part followed by editing of the video. Once you are satisfied with the result, just upload on the hosting site. It is a costly affair as hiring actor, video recording, voice recording etc. all add up to the cost, but making a nice video will definitely boost up the sale of the app. We at AoneApps helps to include make a great video. find out our Portfolio.
Both demo video and preview video have their own importance in the app industry.The former showcases the different features of the app, whereas the latter highlights the core functionality.