How Can a Social Community Help Your App Grow?
Since the evolution of technology and social networks, many things have changed; from the past couple of years, the rules in the tech industry with the social networks have changed a lot. If you consider the time when App Store, Facebook or Instagram was launched, there was a big craze for photo sharing app. Even now, there is demand for apps, but the thing is even developers have been increasing in number.
After Facebook bought WhatsApp for $19 billion last year, the latest in the news is Snapchat, which is valued from $10B to $20Billion. The impressive part about Snapchat and Whatsapp is the confidence these firms have in their apps. Though Facebook has been used by many, you can still get a powerful network. You need to create a powerful app to gain value from a social community. For example, Sports.com has generated 45million downloads for health and fitness apps and it still has more than 2 million active users.
Here are some tricks to grow social within your app network.
Raise in Retention
The main reason to put this point in the top is to enhance user retention with the framed zone. fitNshare is a sports app that has high retention in the fitness and health category. With developers getting more innovative apps, this category has become quite competitive. It should download at a faster pace in a high quality mode. Since not many complete their fitness strategy, this app has an extensive effect on retention rates.
Know Users’ Point of View
Information is the first thing that people look into; your app should have sufficient details with better targeted features and content, so that it would look like an engaging one. For example, if you’ve Yoga app, you should offer all basic information, such as the use of this pose, how to pose, etc. Make them understand with different demographics so that it would appear to be invaluable information.
Be Unique in Offering
The number of apps available on iOS and Google Play has been going high. It need not to be fitness and health category alone; users would get fantastic choice from the app world. Hence, you should come up with unique ideas to promote your app; your yoga app or travel app should be unique from other apps. It should have good user interface that you can’t replicate in the community.
Build Your Community
The impact of social community on apps can never be ruled out. You should build powerful social community. The main concern of the developer is to allow support email, social sign or both. You can give them a choice between Facebook, email and any other details that give access to limited features. You do not have to promote community, as it has to be done in an organic or natural way. You need to track the right data or content that’s shared by the users so that there is high chance for retention increase.
There should be a correlation between engagement rest of the product and engagement within the community. The main aim is to increase the retention, so that your apps become more engaged with the core product as well.