A Step-by-Step Guide to Keyword Research
Giving updates, news, and suggestions isn’t the only purpose of posts here. We track our client’s applications via stores to analyze where we can improve the traffic to the app and get more downloads. Since many publishers are using ASO, we have thought of offering some tips, including keyword optimization to ensure you pick the best one.
KW Research Flow
If you are new to this field of keyword research, we would explain the importance of it here. When looking for KWs, you should pick both long-tail and short-tail keywords that boost the traffic in higher amount. There are many tools, such as Word Tracker, Uber Suggest, Sensor Tower, and Keyword Planner tool to enter the subject to get a list of long and short tail keywords in an arranged alphabetical order. You can download in the form of excel to proceed to the next step.
You would the best suggestion get in the source and hence you should look in iTunes and Google Play or any other auto query tool. When entering the keywords, you should keep in mind to keep KWs separately from the description.
Finish up the KW research by digging into competitors; App Annie or App-Tweak are the best sources to get this information. Make use of ‘mine keywords’ to review the competitor to find out the type of language used by the people. The next step is to check for the opportunity and competition to show up in the rankings. This is the best way to delve deeper into KW research.
Hope by now you’ve a list of keywords and description to be included in the app. Do not forget to include keyword in the description page, where it sounds convincing. The main reason to include this in the description field is to promote the app in the selling point in the most persuasive word.
Having a great list of KW is a great way for winning SEO and ASO, but you need to optimize it well to gain increase in traffic. Monitor the keywords’ ranking and competition with track performance and reports over a period of time. Tools such as SearchMan and SensorTower can offer you daily ranking results for KWs, while also helping you to discover something new!.