5 Key Elements of an Appealing Mobile App Landing Page
An app’s landing page is where you usually drive your traffic and will make your app’s first impression to the user and hence getting it perfectly right is very crucial. If you are wondering how to make it right then we have a detailed list of 6 key points that classify an appealing landing page from a not-so-appealing page.
Prominently Feature Your Logo and Name
Most importantly, your landing page should be capable of creating a public awareness for your mobile app, which is why it should have a logo and name too.
There is no good in convincing others on how good your app is if they don’t have an idea on how to find you and what you are. This can be highly dangerous if you haven’t launched yet. If your name is not recognizable, people are just going to skip over your page irrespective of how good you are.
Make sure that your landing page has a clear logo and name for better understanding.
Keep the Headlines Short and Precise
Most internet users now have short attention spans, so you must make the most of an opportunity. Try to grab the attention of the visitor in the quickest possible time or else they are just going to browse away. The main job of your headline is to inform people on what your app actually does and how and the key to an appealing landing page headline is nothing but clarity.
Incorporate a Clear Call to Action
All the landing pages must have a call to action because there is no point in getting the users excited and not making use of their excitement. The call to action must be persuasive, clear and easy too for the audience. For instance, if your app is live and ready, the call to action must be to encourage visitors to download the app. If the app hasn’t launched, you should encourage people to sign your mailing list.
This can be made more interesting by also including a few social media sharing buttons as well.
Include a Video
For better reach, it is advised to include a video also in the landing page as many visitors won’t be interested in sitting and reading the whole content, but they might watch a video, so take advantage of this possibility. The video need not be sophisticated and highly organized; just a short and clear introduction on what your app is and its features will do the trick.
Keep the Content Concise
The headlines that you choose gives a gist of your app and its working to the visitor and once you have grabbed your visitor’s attention, give your full efforts to reel them in. However, try to keep things short and concise in the first fold as too much content can be intimidating at times..