10 Horrendous Mistakes That Can Ruin Your App Launch and Ways to Avoid Them
Launching an app can be quite exciting and you obviously would want to share it with people and see it grow and eventually succeed. However, marketing a new app is not as easy as it may seem and it can be a stressful process. And the last things you would want to do due to the stress is blow out your big launch.
1.Avoiding Opportunities Pre Launch
It is believed that a launch campaign starts only once your app is live and available for download, which in fact is a myth. The truth is that an app must be promoted even before it is available in order to build a great amount of hype and momentum.
2.Taking App Store Optimization (ASO) Lightly
Sometimes, people take ASO very lightly, but in reality successful apps have great keyword optimization and organic traffic is your ticket to showing up more often on search engines.
3.Your App Lacking Creativity
The app icon says all about your app and you probably had dedicated a lot of time on testing various concepts, designs and color combinations for that app, but the same effort investment is needed to make compelling screenshots along with appealing video previews.
4.Underestimating Ratings and Reviews
Ratings and reviews play a very crucial role in your app ranking algorithm. They also give a social proof to the users and tell them how helpful your apps are.
5.Ignoring Paid Acquisition
Organic traffic must be the end goal and should make majority of your traffic, but paid acquisition can fuel a quicker growth even if it is with a small budget.
6.Forgetting about Web Presence
With all the focus on optimizing the app store and working with promotion campaign, it is quite easy to forget about curating your web presence in order to drive downloads. But, it shouldn’t be the case; your app must be promoted on the internet too.
7.Failing to Include Offline Marketing Activities
The real world marketing is not gone completely even with all eyes on the digital world. The trick here is to incorporate your offline marketing activities with online promotion in a way that makes the transaction smooth.
8.Being Impractical and Unrealistic
When planning to do PR for business apps, the best way is to start small. Begin by pitching to niche publications, local news, zonal bloggers and updating on social media platforms like Facebook and Instagram.
9.Ignoring Discovery Platforms
The discovery platforms are getting popular these days as they extend your app to a targeted and engaged audience. Some of the sites like AppGratis, PreApps and also AppPicker can give you a jump start.
10.Failing to Build Virality
By incorporating social sharing, referral campaigns, you can encourage users to spread a word about your upcoming app and drive more traffic towards their app for free.
These are the ten mistakes that you must avoid to make your app launch a huge success.